Dan Santat goes through the process of how he made this year's Macy's Day Parade Poster.
The criteria were pretty strict, all the licensed characters had particular pantone colors and structure that he had to adhere to and Macy's had to be the exact Macy's RED.
http://dantat.typepad.com/dantat/2006/09/2006_maycs_day_.html
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Dan Santat Explains His Macy's Poster
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